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Fragrance Guide

Each fragrance is different in its notes, durability, and concentration, as well as the pH levels of the wearer’s skin. This means that a fragrance that suits you may not necessarily suit your friend, and vice versa. How much a fragrance costs and how long it lasts depends largely on its notes and what the concentration of the essential oils in the alcohol solution is.


For Women

Perfume is the most highly concentrated and most intense type fragrance. The fragrance persists for as long as possible using only a very small amount. Perfume is the most expensive version of a fragrance.

Eau de Parfum (EDP) is, after perfume, the second-most concentrated type of fragrance. It is long-lasting (8 to 12 hours) and comes at a more affordable price than perfume.

Eau de Toilette (EDT) is the most popular type of fragrance. This type usually lasts for around 4 to 6 hours, although depending on the brand and your skin’s pH level, this can be shorter or longer.

Eau de Cologne (EDC) is not as strong as Eau de Toilette and has a lower concentration of essential oils.
Eau Fraiche has a very low concentration of essential oils and is often alcohol-free – perfect for hot summer weather.

For Men

Although a few luxury brands like Yves Saint Laurent and Bvlgari have created Eaux de Parfum for men, fragrances for men usually are of the Eau de Toilette type. Depending on the brand and the notes, a fragrance should last for 4-8 hours.

After-shave lotion (ASL) is a fragrance for men with a lower alcohol content than Eau de Toilette. This means that you can apply it to your face after shaving.

After-shave balm (ASB) is a scented cream which can be used after shaving. The concentration is similar to that in the ASL.

Eau de Cologne (EDC) is not as strong as Eau de Toilette and has a lower concentration of essential oils.
Eau Fraiche has a very low concentration of essential oils and is often alcohol-free – perfect for hot summer weather.


Every fragrance has a different smell and this comes from the combination of different scent notes. There are many different fragrance notes, but they generally come from the following sources:

Citrus (bergamot, lemon)

Spices (cinnamon, vanilla)
Fruits, vegetables, nuts (almond, coconut)

Confectionary (caramel, praline)
Flowers (violet, freesia)

Wood and moss (vetiver, cedar)
Intense white flowers (jasmine, lily)

Resins and balsams (benzoin, myrrh)
Green notes (aloe vera, peppermint)

Animal scents (musk, ambergris)
Drinks (rum, vodka, champagne)


According to how their notes fit together and complement each other, fragrances are divided into the following categories:

Citrus fragrances – this group of fragrances is widespread and very popular. Popular fragrances of this type include Ferrari Red, Armani Code Sport, Cerruti Image, Elizabeth Arden Green Tea and Calvin Klein One.

Floral fragrances – the largest group in the world of fragrances, these aromatic creations are flowery and sweet and come in every possible combination. Well-known perfumes and fragrances include Dolce & Gabbana Rose The One, Diesel Loverdose Tattoo, Dior J’Adore, and Dior Miss Dior Blooming Bouquet.

Oriental fragrances – these fragrances are spicy and sensual, often exotic and very distinctive. Examples of this type of fragrance include YSLOpium Légendes de Chine Eau de Parfum, Aramis Havana and Chanel Coco.

Woody fragrances – very warm and mysterious fragrances which are perfect for winter. Popular examples in this group include Bvlgari Pour Homme, Dior Fahrenheit and Elizabeth Arden Mediterranean.


The less sun and heat your fragrance gets, the better! Your fragrance will last longest if it is stored at room temperature in a dark place. The best option is to keep it in a drawer or on a shelf in your closet. Heat and light will affect the chemical composition of the fragrance and may change the smell entirely.

As with heat and light, your perfume bottle shouldn’t be stored in a humid place. For this reason, we recommend you do not store your perfume in the bathroom or fridge.

Who amongst us wouldn’t like to freshen up during the day with a drop of our favourite fragrance? However, if you’re at work or out somewhere, the only option is to take your perfume with you when you leave home and carry it around in your bag. As we said in the first point, fragrances don’t like changes in light and heat. For this reason, rather than taking the whole bottle with you, it is advisable to carry your favourite fragrance around in a small tester that empties quickly, or simply just leave your fragrance at home. Remember – the less a fragrance travels, the better!

Don’t shake the bottle. The fragrance is shaken and stirred a thousand times during the manufacturing process, and then left to stand, so as to get the blend of notes just right. If the bottle is then shaken later, this may disturb the blend and balance of the fragrance and may change or even damage the perfume’s smell.

It is advisable to keep the bottle corked at all times. This is to prevent air reaching the liquid. As with the aforementioned heat, light, and humidity, air will also affect the fragrance. Every time you open the bottle and spray the fragrance, the contents of the bottle suffer a bit too. If you keep the bottle corked, and preferably keep your fragrance in the original bottle and packaging, a long life is guaranteed!