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Laura Biagiotti is an Italian fashion designer who is known in the fashion world as the Queen of Cashmere. Biagotti was the woman who almost single-handedly made cashmere a popular material in high fashion collections, as previously it had not been used that often.

The brand's first fragrance, Fiori Bianchi, was launched in 1982, and in 1988 Roma was launched, a fragrance that has remained one of Laura Biagiotti's most popular fragrances.

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