JOOP! is a German fashion and cosmetics firm which was founded by Wolfgang Joop in 1978. The designer added an exclamation mark to the end of the brand name, his own surname, which itself is written in capital letters, to make sure the company stands out from the crowd!
JOOP! is especially well-known for their successor's fragrance ranges, which carry the same name as the firm, JOOP! This lifestyle brand offers discerning fans clothing, accessories, glasses and fragrances.