Jimmy Choo is a shoe designer who is from Malaysia originally but currently lives and works in London. Jimmy Choo's surname is actually Chow, but it was misspelled on his birth certificate. "Choo" is also the name by which he has become world-famous.
The brand was created in 1996 and became well-known for perfectly fitted handmade shoes. Nowadays, the firm also makes bags, accessories and fragrances. In 2011, Jimmy Choo released the label's first fragrance for women, also known as Jimmy Choo.