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Hugo Boss is a German lifestyle and fashion house founded by Hugo Boss personally in 1924. The Hugo Boss brand offers many different collections of clothing, fragrances and accessories, divided into two ranges - Hugo and Boss. Boss focuses on more classic and refined cuts and fragrances, while the Hugo line looks to the future with futuristic, innovative creations.

The first Hugo Boss fragrance was released in 1985 and was called Boss Number One for Men. Since then, Hugo Boss have created over 70 different fragrances.