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The iconic Gucci fashion house was launched by the luxuriously tasteful Guccio Gucci in 1921. He was fascinated by the magnificent bags carried by the rich and famous at London's Savoy Hotel. He thus decided to combine refined elegance with everyday simplicity and purity in his own designs. Gucci jewelry, clothing, and fragrances are accordingly very desired and luxurious. 

The first fragrance, Gucci No. 1, was launched in 1974. Since then, many more floral-fruity fragrances for both men and women have been created.