Madame Alix Grès was born in 1903 in Paris, France. She desired to be a sculptor, but without a fruitful career, she soon switched to women's hat-making. Her first fashion house, "Alex Couture," opened in 1934 and was her shift towards couture. Very soon she became famous and her name became a synonym for elegance.
The first perfume of the Grès house, Cabochard, was created in 1958.Today Parfums Grès is based in Switzerland. The first fragrance launched by the new owner was Cabaret (2003), after which comes Cabaret Homme (2004) and Caline (2005).