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Agent Provocateur is a wonderfully luxurious lingerie and fragrance brand that was launched in 1994 in the UK by Serena Ree and Joseph Corre. The brand was created with the intention of dragging British fashion out of its conservative mindset and showing the world that sexiness, seduction, and playfulness is for men and women, married or single - indeed, for everyone!

Agent Provocateur's signature fragrance, Agent Provocateur Eau de Parfum was launched in August 2000, and since then has gathered many thousands of new adoring fans for one of the most popular lingerie fashion houses in the world.